Last week, Lagos based Events Company -
R28 Events officially announced plans to
bring Bobby Brown and his former boy
band to Nigeria. With the event just a week
away, the question many fans and industry
practitioners have been asking is “How did
R28 Events get Bobby Brown to come to
Nigeria at this time when many American
artistes have developed a phobia for the
country?”
“We have been in talks with Bobby Brown
and BBD’s team since last year, we even
went as far as bringing the team to come
see what Nigeria has for them, and they
sure had a nice time. All we are trying to do
is bring the good old times back. We are
promising an evening of good music,
unbelievable fun and an opportunity to
relive the good old times” Gbolahan
Balogun spokesperson for R28 told news
men in Lagos this week.
And as fans and music lovers gear up for
the biggest indoor concert this year, the
producers have confirmed the full set of
Nigerian artistes who will join New Edition
to deliver a world class event. Bonafide
Nigerian stars Banky W, eLDee and
Omawumi will deliver electrifying sets at the
Eko Hotel and Suites on Friday March 9,
2011 while the combo of 2face, Duncan
Mighty and Burna Boy will set the Port
Harcourt Polo Club on fire on Sunday March
11, 2012.
“I am excited to go to Nigeria and I intend
to give them a great performance, we are
going to have fun in the motherland.”
Bobby Brown says from his base in Boston
last week.
Balogun says 39 members of New Edition’s
talent, technical and management crew will
leave their base in Boston on Tuesday
March 6, 2012 to set up in readiness for
New Edition’s arrival from LA on Thursday,
March 8,. New Edition will arrive Nigeria
with an 11 man crew including sound
engineers, backup singers, security
personnel, publicists and managers. The
entire crew of 50 will work together in
Lagos and PH to give Nigerians a rare
experience of the New Edition classics.
This is the first time New Edition will be
performing in Nigeria, a country where
they have millions of fans and followers. It
is also their first time performing on the
African continent. We are told they are
beyond excited about this trip; looking
forward to connecting with African fans
and talents – with a clear promise to give
Nigerians ‘the concert of their lives’.
Bobby has been touring the world with his
group New Edition since last year. Although
he cancelled a performance in honor of
Whitney Houston the day she died, the
event producers say “Brown considers
performing as therapy to get him through a
difficult time. He wrote to us last week that
he’d like to do this concert in memory of
Whitney, and we said fine”.
R28 Events is a Lagos-based events
solutions company set up to deliver simple,
insightful and creative solutions through
events, experimental marketing and
corporate hospitality. The company says
they are organizing the two-city concert as
a way of redefining the quality of events in
the country. ‘This promises to be a world-
class concert, not like anything you’ve seen
here before. Both in terms of production,
and the quality of talent…’
The Lagos and Port Harcourt concerts will be
dedicated to Bobby’s ex-wife Whitney
Houston who passed on February 11. 2012.
New Edition is made up of Ronnie Devoe,
Johnny Gill, Ricky Bell, Mike Bevins, Ralph
Tresvant and Bobby Brown. The group’s
hits include “Candy Girl“, ”Cool It Now“, and
“Mr. Telephone Man”.
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